Thinking, in the open.
Practical guides on design, technology, AI and growth, and honest lessons from the products we build and run ourselves.
The B2B lead leak: why enquiries go cold, and the 48-hour fix
Before you spend more on ads, look at what happens after someone enquires. Most lost deals leak out in the first two days. Here's how to close the gap.
Web & App DevelopmentAI that does real work: where to start, and where not to
Skip the chatbot on the homepage. The AI projects that pay off are quiet, specific and connected to your own records. A 30-day plan to find yours.
From our projects · Jatna ParivarProduct DesignDesigning for every age: what a family health app taught us
Building Jatna Parivar for grandparents, parents and their doctors changed how we design. Six lessons that apply to any product used by real families.
Web & App DevelopmentOff-the-shelf or custom software? An honest guide for growing businesses
Custom isn't always better, and ready-made isn't always more affordable. Five questions that tell you which one your business needs, before you spend a rupee.
From our projects · HisabWeb & App DevelopmentPrivacy people can feel: lessons from building Hisab
People don't want their salary readable on someone else's server. How we built a money app that encrypts everything on the phone, and kept it simple.
Product DesignYour website isn't losing visitors. It's losing decisions.
Traffic is rarely the concern. Most business websites lose people at five predictable moments. Here's how to find each leak, and fix it this month.
From our projects · DaanSetuProduct DesignDesigning for volunteers aged 20 to 70: lessons from DaanSetu
Carbon-copy receipt books, patchy internet and volunteers who mostly use WhatsApp. What we learned replacing paper for ashrams, temples and NGOs.
From our projects · Yuvyora WorkspaceWeb & App DevelopmentRoles before screens: what building our own Workspace taught us
We run Yuvyora on software we built ourselves: hiring, HR, sales and the website in one login. Five lessons for any company building internal tools.
Let's create what's next.
We are partnering with a select group of 5 founding clients. Each one gets our full attention, our best thinking and terms reserved for the businesses that grow with us from the start.
- Senior team on your project from day one
- Preferred founding terms, agreed in your proposal
- Direct founder involvement in every key decision
- Priority scheduling ahead of standard engagements
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