A digital catalogue and distributor lead campaign for an equipment manufacturer
A modern digital catalogue, ad creatives and Google lead ads aimed at distributors.
A concept: we'll show how it would work for your business.
Concept project: designed and built by Yuvyora to show approach and capability, not for a paying client.
- Industry
- Manufacturing & Industrial
- Capabilities
- Creative Production, Performance Marketing
- Timeline
- Concept · 4 weeks
The concern, and the fix.
- 01
The concernAn old PDF catalogue undersells the products.
How it's solvedA searchable digital catalogue that looks good on any phone.
- 02
The concernNew distributors come only by word of mouth.
How it's solvedTargeted lead campaigns that reach procurement teams and dealers.
- 03
The concernEnquiries come without the details needed to quote.
How it's solvedQuote request forms that collect the right specifications up front.
A modern digital catalogue and a lead campaign that brings in new distributors. Buyers browse the full product range on their phone, request a quote in one tap, and every enquiry lands with the sales team with its source attached.
The challenge
An industrial equipment manufacturer relies on word of mouth and an outdated PDF catalogue, which makes winning new distributors slow and unpredictable.
What we'd build
- Redesigned the product range as a clean digital catalogue for web and WhatsApp sharing.
- Produced ad creatives and a short product promo video from existing product images.
- Designed a lead landing page for distributor enquiries.
- Structured Google lead campaigns targeted at procurement and dealers.
Searchable catalogue
Every product with specifications, photos and downloadable data sheets, searchable by model or use.
Quote requests
Buyers add products to a list and request a quote, with quantities, in one step.
WhatsApp sharing
Sales staff share a product or a whole category as a link that looks good on any phone.
Lead campaigns
Google lead ads aimed at distributors and procurement teams, tracked to each enquiry.
- 01
Find
A distributor searches on Google and lands on the catalogue.
- 02
Browse
They compare models and specifications on their phone.
- 03
Request
A quote request with products and quantities goes straight to sales.
- 04
Follow up
Sales calls back with the source of the lead already known.
What we'd use to build it. The final choice depends on your needs and the systems you already use.
5 tools across 1 layers
Creative and campaigns
- Figma and Adobe Creative CloudAd creatives, catalogues and brand assets
- Premiere ProShort promo and product videos
- Meta Ads and Google AdsCampaigns aimed at the right buyers
- Google Analytics 4 and Tag ManagerEvery lead and order traced to its ad
- Looker StudioA weekly dashboard of spend, leads and returns
- A product range that finally looks as solid as the machines themselves.
- Enquiries from distributors the business couldn't reach by word of mouth.
- Clear knowledge of which campaigns bring buyers, so budget goes where it works.
- 3D product views
- Rotate and inspect key products in the browser.
- Dealer pricing
- Signed-in dealers see their own prices in the same catalogue.
- Multilingual catalogue
- Hindi and regional versions for local distributors.
Keep exploring.
Let's create what's next.
We are partnering with a select group of 5 founding clients. Each one gets our full attention, our best thinking and terms reserved for the businesses that grow with us from the start.
- Senior team on your project from day one
- Preferred founding terms, agreed in your proposal
- Direct founder involvement in every key decision
- Priority scheduling ahead of standard engagements
Apply for a founding place Or start with a free website & app audit