A product launch campaign for an online furniture store
Launch creatives, promo videos and campaigns measured on orders, not clicks.
A concept: we'll show how it would work for your business.
Concept project: designed and built by Yuvyora to show approach and capability, not for a paying client.
- Industry
- E-commerce & Retail
- Capabilities
- Creative Production, Performance Marketing
- Timeline
- Concept · 4 weeks
The concern, and the fix.
- 01
The concernLaunches get clicks but few orders.
How it's solvedLaunch creatives and pages built to turn interest into orders.
- 02
The concernNobody can say which ads paid back.
How it's solvedTracking that ties every order to the ad it came from.
- 03
The concernBudgets go to sales with poor margins.
How it's solvedCampaigns that favour profitable products, reviewed in a weekly dashboard.
A product launch campaign for an online furniture store, planned around orders rather than clicks. Product creatives and short promo videos are made from existing photos, tracking is set up on actual orders, and campaigns focus on the best-margin products.
The challenge
Past launches got clicks but few orders, and nobody could say which ads actually paid back.
What we'd build
- Produced product creatives and short promo videos from existing product photos.
- Set up conversion tracking on orders and return on ad spend.
- Structured Meta and Google campaigns around the best-margin products.
Launch creatives
Static ads, carousels and short promo videos built from existing product photos.
Order-level tracking
Every order traced back to the ad that brought it.
Margin-first campaigns
Budget weighted towards the products that make money.
Weekly dashboard
Spend, orders and return on ad spend, in plain language.
- 01
Plan
Choose hero products and the audience for the launch.
- 02
Create
Produce creatives and videos in every size each channel needs.
- 03
Launch
Run campaigns with tests on audience and message.
- 04
Optimise
Shift budget weekly to what brings profitable orders.
What we'd use to build it. The final choice depends on your needs and the systems you already use.
5 tools across 1 layers
Creative and campaigns
- Figma and Adobe Creative CloudAd creatives, catalogues and brand assets
- Premiere ProShort promo and product videos
- Meta Ads and Google AdsCampaigns aimed at the right buyers
- Google Analytics 4 and Tag ManagerEvery lead and order traced to its ad
- Looker StudioA weekly dashboard of spend, leads and returns
- Ad spend judged on orders, not on clicks or views.
- Creatives ready for every platform without a photo shoot.
- A repeatable launch playbook for the next collection.
- Catalogue ads
- Dynamic ads that show each visitor the products they viewed.
- Influencer tracking
- Unique codes and links for creator partnerships.
- Creative testing
- Automatic rotation of the best-performing creatives.
Keep exploring.
Let's create what's next.
We are partnering with a select group of 5 founding clients. Each one gets our full attention, our best thinking and terms reserved for the businesses that grow with us from the start.
- Senior team on your project from day one
- Preferred founding terms, agreed in your proposal
- Direct founder involvement in every key decision
- Priority scheduling ahead of standard engagements
Apply for a founding place Or start with a free website & app audit